在2024年的快手磁力大会上，快手商业化算法的负责人江鹏宣布了一项重大技术突破。据他表示，快手的快意通用大语言模型在能力上已经超越了知名的GPT-3.5，这一进展标志着快手在人工智能技术领域取得了显著的进步。通过进行千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出一款营销领域的大语言模型，该模型能够生成与快手平台风格一致的营销素材，其在营销领域的效能已与最先进的GPT-4相媲美。
此外，快手的女娲数字人平台展现了强大的技术实力，能够支持超过2200路数字人24小时不间断直播，极大地丰富了内容创作和用户体验。与此同时，快手的盘古视频AIGC技术也带来了显著的商业价值，据称该技术能够将营销转化率提升33%，这无疑为快手的商业化进程注入了新的活力。
这些创新成果不仅体现了快手在人工智能和大数据应用上的领先地位，也预示着其在短视频和直播领域的竞争力将进一步增强。随着技术的不断迭代和应用，快手有望在未来的媒体市场中占据更为重要的地位。来源：新浪财经。
英语如下：
News Title: “Kuaishou Breaks New Ground: Kaiyi Large Language Model Outperforms GPT-3.5, Matches GPT-4 in Marketing Efficiency”
Keywords: Kaiyi Large Model, Digital Human Platform, AIGC Marketing
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, announced a significant technological breakthrough. He stated that Kuaishou’s Kaiyi general-purpose large language model has surpassed the renowned GPT-3.5, indicating a substantial advancement in the company’s artificial intelligence capabilities. Through pre-training with trillions of tokens of commercial knowledge and alignment with millions of commercial instructions, Kuaishou has developed a language model tailored for marketing that can generate promotional materials consistent with the platform’s style, demonstrating comparable effectiveness to the cutting-edge GPT-4.
Moreover, Kuaishou’s Nuwa digital human platform showcased its technological prowess by supporting over 2,200 digital humans in 24/7 non-stop live streaming, enriching content creation and user experience. Concurrently, Kuaishou’s Pangu video AIGC technology has demonstrated substantial commercial value, reportedly increasing marketing conversion rates by 33%. This undoubtedly injects new vitality into Kuaishou’s commercialization process.
These innovative achievements not only underscore Kuaishou’s leadership in artificial intelligence and big data applications but also foreshadow a further enhancement of its competitiveness in the short video and live streaming sectors. As technology continues to evolve and be applied, Kuaishou is poised to occupy an even more prominent position in the future media market. Source: Sina Finance.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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