【北京讯】在2024年的快手磁力大会上，快手商业化算法负责人江鹏透露了一个重大突破：快意通用大语言模型的性能已超越了知名的GPT-3.5。他表示，通过进行千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出一款在营销领域与GPT-4匹敌的大语言模型。这款业界领先的新模型能够生成与快手平台风格无缝融合的营销素材，展现出强大的创新和适应性。
不仅如此，快手在数字化领域的探索也取得了显著成果。其女娲数字人平台目前能够支持超过2200路数字人全天候直播，这不仅极大地丰富了内容形式，也提升了用户体验。而盘古视频AIGC技术的应用，则使得营销转化率显著提升，达到了惊人的33%。这一进步标志着快手在人工智能驱动的商业化道路上迈出了坚实的一步，进一步巩固了其在短视频和直播领域的领先地位。
江鹏强调，这些技术创新是快手致力于为用户和广告商提供更高效、更具个性化的服务的体现。快手将继续探索AI技术在内容创作和商业应用中的无限可能，以此驱动平台的持续发展和进化。此次磁力大会的成果展示，无疑彰显了快手在技术和商业创新上的强大实力和前瞻性视野。
英语如下：
**News Title:** “Kuaishou’s QuickThought Model Outperforms GPT-3.5, Matches GPT-4’s Marketing Capabilities, Pioneering the AI New Media Era”
**Keywords:** QuickThought Large Language Model, Digital Human Streaming, AIGC Conversion
**News Content:** **[Beijing, China]** At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, unveiled a major breakthrough: the QuickThought Large Language Model has surpassed the renowned GPT-3.5. He revealed that through pre-training with trillions of tokens of commercial knowledge and alignment with millions of commercial instructions, Kuaishou has developed a language model that rivals GPT-4 in the marketing domain. This industry-leading model can generate marketing materials seamlessly integrated with the Kuaishou platform’s style, demonstrating remarkable innovation and adaptability.
Moreover, Kuaishou’s explorations in the digital realm have yielded substantial accomplishments. Its Nuwa Digital Human Platform currently supports over 2,200 digital humans streaming 24/7, enriching content formats significantly and enhancing user experience. The application of Pangu Video’s AIGC technology has led to a remarkable 33% increase in marketing conversion rates. This advancement signifies a robust stride in Kuaishou’s AI-driven commercialization journey, further solidifying its dominance in the short video and live streaming sectors.
Jiang Peng emphasized that these technological innovations reflect Kuaishou’s commitment to providing more efficient and personalized services to users and advertisers. The company will continue to explore the endless possibilities of AI technology in content creation and commercial applications, driving the platform’s continuous development and evolution. The achievements showcased at the Magnetism Conference undoubtedly demonstrate Kuaishou’s formidable strength and forward-looking vision in technology and business innovation.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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