【网易2023年财报亮眼：自研AI技术驱动核心业务增长】
中国互联网巨头网易近日公布了其2023年第四季度及全年的财务报告，显示出强劲的增长势头。据智通财经报道，网易在2023年实现总营收1035亿元，非公认会计准则下，归属于公司股东的持续经营净利润高达326亿元，显示出稳健的盈利能力。
网易在财报中强调了其对技术研发的持续投入，2023年年研发投入达到165亿元，研发强度占比16%，在行业内保持领先地位。网易聚焦核心业务，通过加大自研技术力度，特别是人工智能领域的创新，为公司发展注入了新的动力。目前，网易的生成式AI技术已深入到游戏、音乐、教育等关键业务领域，优化了工作流程，显著提升了数字生产力。
在游戏领域，AI技术辅助网易在内容创新上取得了突破，拓宽了游戏垂类赛道；音乐业务中，AI的运用使得个性化推荐更为精准，提升了用户体验；教育板块，AI助力教学内容的定制化，增强了教学效果。这些技术应用不仅增强了网易的市场竞争力，也为公司的长期发展开辟了新的可能。
网易的这一战略表明，公司在面对日益激烈的市场竞争时，选择通过技术创新来驱动业务增长，以实现可持续发展。随着AI技术的不断渗透，网易有望在未来的互联网行业中保持领先地位，继续为用户提供更优质、更智能的服务。
英语如下：
**News Title:** “NetEase’s 2023 Financials Impress: 103.5 Billion Revenue, AI Self-Research Pioneering New Business Heights”
**Keywords:** NetEase Financials, AI Penetration, Revenue Growth
**News Content:**
Chinese internet giant NetEase recently released its financial report for the fourth quarter and full year of 2023, showcasing robust growth. According to Zhitong Finance, NetEase achieved a total revenue of 103.5 billion yuan in 2023, with a net operating profit attributable to shareholders under non-GAAP reaching 32.6 billion yuan, demonstrating strong profitability.
In its financial report, NetEase emphasized its ongoing investment in technology research and development. The company allocated 16.5 billion yuan to R&D in 2023, representing a 16% share of its revenue, maintaining its leading position in the industry. Focusing on its core businesses, NetEase has intensified its efforts in self-developed technologies, particularly in AI innovation, injecting new vitality into the company’s development. Currently, NetEase’s generative AI technology has been integrated into key sectors like gaming, music, and education, streamlining workflows and significantly enhancing digital productivity.
In the gaming sector, AI assistance has facilitated breakthroughs in content innovation, broadening the genre spectrum. In music services, AI has improved personalized recommendations, enhancing user experience. Within the education segment, AI has facilitated customized teaching content, thereby improving learning outcomes. These technological applications have not only strengthened NetEase’s market competitiveness but also opened up new possibilities for the company’s long-term growth.
NetEase’s strategy indicates its commitment to driving business growth through technological innovation to ensure sustainable development. With the continuous penetration of AI technology, NetEase is poised to maintain its leading position in the future internet industry, consistently delivering higher quality and more intelligent services to users.
【来源】https://www.zhitongcaijing.com/content/detail/1078989.html
Views: 1