上海电影集团近日宣布重大举措，正式进军AI影视制作领域，致力于推动中国动画学派的创新与发展。集团董事长、上影股份董事长王健儿在发布会上推出了“iNEW新战略”，标志着上影集团在数字化转型道路上迈出了坚实的步伐。
作为“iNEW新战略”的核心部分，上影集团将启动“iPAi星球计划”，将知识产权（IP）与人工智能（AI）深度融合，旨在打造一个“超级动画厂牌”，为内容创新注入新的活力。这一计划将利用AI技术对传统动画制作进行智能化升级，以提高效率并创造出更具创新性和艺术性的动画作品。
此外，上影集团还宣布将升级其网络基础设施，推动数智化转型，以适应不断变化的媒体环境。同时，集团计划扩大业务版图，通过一体化的运营模式，实现从内容创作到发行的全面覆盖。最后，上影集团表达了其生态全球化的愿景，旨在将中国动画学派的影响力推向世界舞台，促进国际文化交流。
这一系列战略的实施，不仅展现了上海电影集团对科技与艺术融合的前瞻性，也预示着中国动画产业将迎来一个全新的发展阶段。通过AI技术的赋能，中国动画有望在全球范围内展现出更强的竞争力和影响力。
英语如下：
**News Title:** “Shanghai Film Group Leads Innovation with Launch of AI Animation Academy Model: Building China’s ‘Super Animation Brand'”
**Keywords:** AI Film, Shanghai Film, Animation School
**News Content:**
Title: Shanghai Film Group Pioneers a New Era in AI Film with Launch of China’s Animation Academy Mega-Model Training
The Shanghai Film Group recently announced a major initiative, officially entering the AI film production domain and committing to the innovation and development of Chinese animation. Group Chairman and Shanghai Film Co. Ltd. Chairman Wang Jian’e unveiled the “iNEW Strategy” at the launch event, signifying a significant stride in the group’s digital transformation journey.
At the heart of the “iNEW Strategy,” the Shanghai Film Group will initiate the “iPAi Planet Project,” integrating intellectual property (IP) with artificial intelligence (AI) to create a “super animation brand.” This endeavor aims to infuse new vitality into content innovation by leveraging AI technology to upgrade traditional animation production methods, enhancing efficiency and artistic novelty.
Additionally, the group declared its intention to upgrade its digital infrastructure, pushing for digital intelligence transformation to adapt to the evolving media landscape. It also plans to expand its business scope, adopting an integrated operational model to cover the entire content creation and distribution process. Lastly, Shanghai Film Group expressed its vision for global ecological expansion, striving to bring the influence of the Chinese animation school to the world stage and foster international cultural exchange.
These strategic moves not only exhibit the group’s forward-thinking approach to the fusion of technology and art but also foreshadow a new phase of growth for China’s animation industry. Empowered by AI technology, Chinese animation is poised to demonstrate increased competitiveness and global impact.
【来源】https://36kr.com/p/2669511501278465
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