在2024年的快手磁力大会上，快手商业化算法负责人江鹏透露了一个重大技术突破：快意通用大语言模型在能力上已经超越了知名的GPT-3.5。这一成就得益于快对模型进行的千亿级Token商业知识预训练和百万级商业指令对齐，使得快手成功研发出全球领先的营销域大语言模型。据称，该模型能精准生成符合快手平台风格的营销素材，其在营销领域的效能已经达到与OpenAI的GPT-4相当的水平。
不仅如此，快手在数字化领域的探索也取得了显著成果。其女娲数字人平台现能支持超过2200路数字人24小时不间断直播，极大地丰富了内容创作形式和用户体验。而盘古视频AIGC技术的应用，则进一步提升了营销转化率，数据显示，这一技术可使转化率提升高达33%。
这些技术创新不仅彰显了快手在人工智能和商业智能领域的深厚积累，也预示着短视频和直播行业的未来趋势。快手正通过不断的技术迭代和创新，推动自身从内容创作到营销转化的全面升级，进一步巩固其在行业内的领先地位。
【来源】新浪财经
英语如下：
**News Title:** “Kuaishou’s Innovation Breakthrough: Kuaizi Large Language Model Outperforms GPT-3.5, Marketing Capabilities Match GPT-4”
**Keywords:** Kuaizi Large Language Model, Digital Human Platform, Marketing Conversion Rate
**News Content:**
**Title:** Kuaishou’s Kuaizi Leads Technological Innovation, Marketing Efficiency Rivals GPT-4
**Body:** At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, revealed a major technological breakthrough: Kuaizi’s general large language model has surpassed the well-known GPT-3.5 in capabilities. This achievement resulted from Kuaizi’s trillion-token commercial knowledge pre-training and million-level commercial instruction alignment, enabling Kuaishou to develop a globally leading marketing domain large language model. It is reported that the model can precisely generate marketing materials in line with Kuaishou’s platform style, with its marketing effectiveness now comparable to OpenAI’s GPT-4.
Furthermore, Kuaishou’s exploration in the digital domain has yielded notable accomplishments. Its Nüwa Digital Human Platform now supports over 2,200 digital humans streaming non-stop for 24 hours, greatly enriching content creation formats and user experiences. The application of Pangu Video AIGC technology has further improved marketing conversion rates; data indicates that this technology can boost conversion rates by up to 33%.
These technological innovations not only demonstrate Kuaishou’s profound expertise in artificial intelligence and business intelligence but also foreshadow the future trends in the short video and live streaming industries. Through continuous technological iteration and innovation, Kuaishou is driving a comprehensive upgrade from content creation to marketing conversion, further solidifying its leading position in the industry.
**Source:** Sina Finance
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
Views: 1