【刘强东AI数字人直播首秀成绩斐然，吸引超2000万观众，成交额破5000万】
据京东黑板报报道，4月16日下午6点18分，京东集团的创始人、董事会主席刘强东以一种全新的形象——“采销东哥AI数字人”出现在京东超市和京东家电家居的采销直播间，开启了其直播首秀。这一创新之举瞬间引发了广泛关注，直播开场不到一小时，观看人数即突破2000万人次，展现了惊人的吸引力。
整场直播持续期间，刘强东的AI形象以其独特的互动方式和丰富的商品知识，成功带动了消费者的购物热情。据统计，该场直播的累计成交额超过5000万元，充分体现了AI技术在电商直播领域的潜力和影响力。
刘强东的AI数字人直播首秀不仅是一次科技与商业的完美融合，也是京东集团在数字化转型道路上的一次重要尝试。此次成功不仅为京东带来了显著的商业效益，也为整个电商行业提供了新的营销模式和用户体验的参考案例。未来，京东集团有望进一步探索AI技术在零售领域的应用，持续引领电商行业的创新潮流。
英语如下：
**News Title:** “Liu Qiangdong’s AI Debut Live Stream Stuns Industry: 20 Million Views, 50 Million in Sales Break Records”
**Keywords:** Liu Qiangdong live stream, sales exceed 100 million, AI digital avatar debut
**News Content:** _Liu Qiangdong’s AI Digital Avatar Makes Impressive Live Stream Debut, Attracts Over 20 Million Viewers, Generates 50 Million in Sales_
According to a report by JD Insights, at 6:18 PM on April 16, Liu Qiangdong, the founder and chairman of the board of JD Group, appeared in a live stream for JD Super and JD Home Appliances as an “AI Digital Version of Marketing Brother Dong,” marking his live streaming debut. This innovative move immediately garnered widespread attention, with the viewer count surpassing 20 million within less than an hour of the broadcast, demonstrating extraordinary appeal.
Throughout the live stream, Liu Qiangdong’s AI avatar engaged the audience with its unique interactive style and extensive product knowledge, successfully fueling consumer shopping enthusiasm. The event recorded a cumulative sales figure exceeding 50 million yuan, highlighting the potential and impact of AI technology in the e-commerce live streaming sector.
Liu Qiangdong’s AI digital avatar’s first live stream is not only a seamless blend of technology and commerce but also a significant trial for JD Group in its digital transformation journey. This success not only brought substantial commercial benefits to JD but also serves as a benchmark for the e-commerce industry in terms of new marketing strategies and user experience. In the future, JD Group is expected to further explore the application of AI technology in retail, continually spearheading innovation in the e-commerce sector.
【来源】https://mp.weixin.qq.com/s/xBoAP-6fZVQA9cEWT8gyfw
Views: 1