上海，4月17日电 (记者 陈静)随着全球旅游市场竞争的日益激烈，旅游目的地间的较量已逐渐从单一的景点比拼转向了文化的较量。在这一背景下，饮食文化作为体现地方特色和差异性的重要元素，日益成为吸引游客的独特法宝。今日，中国旅游协会饮食文化专业工作委员会在上海正式成立，旨在挖掘和推广中国丰富的饮食文化，提升旅游目的地的吸引力。
该工作委员会的成立，标志着中国旅游行业对饮食文化价值的深度认识和积极应对。据中国旅游协会相关负责人表示，饮食文化是旅游体验的重要组成部分，它能够丰富游客的旅行经历，增强旅游目的地的辨识度和魅力。委员会将致力于研究各地美食传统，创新旅游产品，通过举办美食节、烹饪大赛等活动，将饮食文化与旅游产业深度融合。
同时，工作委员会也将加强与国际间的交流与合作，推动中国美食走向世界，提升中国旅游的国际影响力。在全球旅游市场的竞争中，中国正以其深厚的文化底蕴和丰富的饮食文化，寻求差异化的发展路径，以满足国内外游客日益增长的文化旅游需求。
未来，中国旅游协会饮食文化专业工作委员会将扮演桥梁和纽带的角色，连接旅游业界与餐饮业，共同推动中国旅游产业的高质量发展，让世界通过中国美食更好地了解和感知中国。
英语如下：
**News Title:** “Culinary Culture Takes Center Stage in Tourism: China Tourism Association’s Culinary Culture Professional Committee Established in Shanghai”
**Keywords:** Tourism Culture, Culinary Competition, Professional Committee
**News Content:**
**SHANGHAI, April 17** (Reporter Chen Jing) As competition in the global tourism market intensifies, the rivalry between destinations has shifted from a mere comparison of attractions to a contest of cultures. In this context, culinary culture has emerged as a unique selling point, reflecting local characteristics and differentiation. Today, the China Tourism Association’s Culinary Culture Professional Committee was inaugurated in Shanghai, aiming to excavate and promote China’s rich culinary heritage and enhance the appeal of tourism destinations.
The establishment of this committee signifies a profound understanding and proactive approach by China’s tourism industry to the value of culinary culture. According to a responsible party from the China Tourism Association, food culture is an integral part of the travel experience, enriching tourists’ journeys and augmenting a destination’s identity and allure. The committee will focus on researching regional culinary traditions, innovating tourism products, and integrating gastronomy with the industry through events like food festivals and cooking competitions.
Moreover, the committee will foster international exchanges and cooperation, propelling Chinese cuisine onto the global stage and enhancing the country’s international tourism profile. In the global tourism市场竞争, China is leveraging its profound cultural heritage and diverse culinary offerings to carve out a distinctive development path, catering to the growing cultural tourism demands of both domestic and international travelers.
In the future, the China Tourism Association’s Culinary Culture Professional Committee will function as a bridge and link between the tourism and catering industries, jointly driving the high-quality development of China’s tourism sector, enabling the world to better understand and appreciate China through its culinary delights.
【来源】http://www.chinanews.com/sh/2024/04-17/10200832.shtml
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