【京东推出AI“采销东哥”：刘强东“分身”直播带货，探索数字人新营销模式】
4月15日，电商巨头京东在数字化营销领域迈出新步伐，宣布其创始人、董事局主席刘强东将以AI数字人的形式，变身“采销东哥”在京东App开启直播带货。这一举措标志着京东在直播电商领域的创新尝试，旨在利用科技手段拓宽营销渠道，提升用户体验。
近年来，直播带货已成为电商行业的一大热点，众多明星和头部主播的虚拟形象纷纷亮相直播间。京东此次推出的“采销东哥”，不仅是刘强东的数字化分身，更是一个24小时不间断、不受物理限制的销售助手。相较于真人主播，数字人具有成本效益高、效率稳定等优势，能够提供全天候的购物咨询和服务，为消费者带来更为便捷的购物体验。
京东的这一创新举措，不仅有望打破传统直播带货的局限，也可能引领电商行业在人机交互、人工智能应用上的新潮流。然而，如何保证数字人的互动性、真实感以及用户对其的信任度，将是京东在未来面临的重要挑战。随着技术的不断进步，我们有理由期待数字人在电商领域的更广泛应用，为消费者创造更多元、更个性化的购物环境。
英语如下：
News Title: “JD.com’s Founder Liu Qiangdong Transforms into AI Live Streamer, Marking the Start of a New Era for Digital Influencers in E-commerce”
Keywords: JD Live Stream, Liu Qiangdong’s Digital Avatar, New Wave of Sales
News Content:
On April 15, e-commerce giant JD.com took a new step in digital marketing by announcing that its founder and Chairman, Liu Qiangdong, will assume the role of an AI-powered “Sales Dongge” on the JD App, live streaming as a digital avatar. This move signifies JD.com’s innovative approach in the live-streaming e-commerce sector, aiming to broaden marketing channels and enhance user experience with technological tools.
In recent years, live-streamed sales have become a major trend in the e-commerce industry, with virtual representations of celebrities and top hosts filling live stream rooms. JD.com’s “Sales Dongge” is not only Liu Qiangdong’s digital counterpart but also an around-the-clock, physically unbound sales assistant. Compared to human hosts, digital avatars offer advantages such as cost-effectiveness and consistent efficiency, providing 24/7 shopping consultancy and services for a more convenient shopping experience.
This innovative move by JD.com has the potential to break the boundaries of traditional live-streamed sales and could spark a new trend in the e-commerce sector regarding human-computer interaction and AI application. However, ensuring the interactivity, authenticity, and user trust in the digital avatar will be significant challenges for the company in the future. As technology advances, there is reason to anticipate the broader application of digital avatars in e-commerce, creating more diverse and personalized shopping environments for consumers.
【来源】http://www.chinanews.com/cj/2024/04-16/10199417.shtml
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