【亚马逊推出人工智能购物助手“Rufus”，打造智能购物新体验】
全球电商巨头亚马逊近日宣布推出一款名为“Rufus”的人工智能购物助手，该名称灵感来源于亚马逊的柯基吉祥物。Rufus是一款集成了先进人工智能技术的聊天机器人，经过深度学习，它已经能够全面掌握亚马逊的产品库信息，包括客户评论和网络上的广泛数据，旨在为用户提供更加个性化和高效的购物咨询。
据The Verge报道，Rufus能够准确回答用户关于产品的问题，帮助进行商品比较，并根据用户需求提供购物建议。目前，Rufus尚处于测试阶段，仅对“特定客户”开放，以收集反馈和进行优化。亚马逊计划在接下来的几周内逐步扩大测试范围，让更多用户能够体验到这一创新的购物助手。
亚马逊此举旨在进一步提升其电商业务的用户体验，利用人工智能技术为消费者提供更加智能和便捷的购物指导。随着Rufus的推出，亚马逊有望在竞争激烈的电商市场中占据更加有利的位置，同时也预示着人工智能在零售领域的应用将更加广泛和深入。
英语如下：
**News Title:** “Amazon Launches AI Shopping Assistant Rufus for a New Era of Smart Shopping”
**Keywords:** Amazon, Rufus, Artificial Intelligence
**News Content:**
**Amazon Introduces AI Shopping Assistant “Rufus” for an Enhanced Smart Shopping Experience**
E-commerce giant Amazon recently unveiled “Rufus,” an artificial intelligence (AI) shopping assistant, named after the company’s Corgi mascot. Rufus is a chatbot integrating cutting-edge AI technology, which, after extensive machine learning, has comprehensive knowledge of Amazon’s product catalog, including customer reviews and vast online data. Its purpose is to provide users with more personalized and efficient shopping consultations.
According to The Verge, Rufus can accurately answer users’ product-related queries, assist in product comparisons, and offer shopping recommendations based on individual needs. Currently, Rufus is in a testing phase, accessible only to “select customers” for feedback and optimization. Amazon plans to gradually expand the testing over the next few weeks, allowing more users to experience this innovative shopping aide.
This move by Amazon aims to further enhance the user experience in its e-commerce business by leveraging AI to offer consumers smarter and more convenient shopping guidance. With the introduction of Rufus, Amazon is poised to strengthen its position in the competitive e-commerce market, and it signals a broader and more profound integration of AI in the retail sector.
【来源】https://www.theverge.com/2024/2/1/24058381/amazon-ai-shopping-assistant-rufus
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