全球领先的数字经济数据供应商Sensor Tower于3月18日宣布了一项重大行业动态，该公司已成功收购知名市场情报平台Data.ai，原名为App Annie。尽管收购的具体金额未对外公布，但这一举措无疑彰显了Sensor Tower在数字市场分析领域的持续扩张和深化布局。
此次合并将整合两家公司的优势资源，为全球企业提供更全面、更深入的市场情报解决方案。Sensor Tower通过此次收购，旨在打造营销情报的新行业标准，提升其在移动应用市场的数据分析能力。这不仅加强了Sensor Tower的市场地位，同时也为现有及潜在客户提供了一个更为强大的数据平台。
值得注意的是，Data.ai的客户群包括微软和Sky等国际知名品牌，它们已经在使用Data.ai的移动应用智能工具。此次收购意味着这些知名品牌将能够无缝对接到Sensor Tower的综合服务中，享受到更为广泛和深入的市场洞察，进一步优化其在数字经济领域的战略决策。
Sensor Tower的这一战略举措反映出数字经济市场的快速发展和对精准数据需求的不断增长。通过并购Data.ai，该公司不仅扩大了服务范围，也巩固了其作为全球数字经济数据领导者的核心地位。未来，双方的联合将可能重塑市场情报服务的格局，为全球企业带来更为高效、精准的市场分析工具。
英语如下：
**News Title:** “Sensor Tower Acquires Data.ai, Strengthening Leadership in Marketing Intelligence Realm”
**Keywords:** Sensor Tower, Data.ai acquisition, market intelligence
**News Content:** Sensor Tower, a global leader in digital economy data provision, announced a major industry development on March 18, revealing that it has successfully acquired the renowned market intelligence platform Data.ai, formerly known as App Annie. While the exact financial details of the acquisition have not been disclosed, this move underscores Sensor Tower’s ongoing expansion and strategic footprint in the digital market analysis sector.
The consolidation of the two companies’ resources will provide a more comprehensive and in-depth market intelligence solution for global businesses. With this acquisition, Sensor Tower aims to set new industry standards in marketing intelligence and enhance its analytical capabilities in the mobile app market. This not only reinforces Sensor Tower’s market position but also offers existing and potential clients an even more robust data platform.
Significantly, Data.ai’s clientele includes international brands like Microsoft and Sky, which have been utilizing Data.ai’s mobile app intelligence tools. The acquisition implies that these renowned brands will now seamlessly integrate into Sensor Tower’s comprehensive services, benefiting from a broader and deeper market insights, thereby refining their strategic decisions in the digital economy.
Sensor Tower’s strategic move echoes the rapid growth of the digital market and the increasing demand for precise data. By incorporating Data.ai, the company not only expands its service scope but also solidifies its core position as a global leader in digital economy data. In the future, this union has the potential to reshape the landscape of market intelligence services, offering more efficient and precise market analysis tools to businesses worldwide.
【来源】https://www.cls.cn/detail/1622903
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