在2024年的快手磁力大会上，快手商业化算法负责人江鹏透露了一个重大突破：快手的快意通用大语言模型在能力上已经超越了OpenAI的GPT-3.5。这一成就得益于快意模型进行的千亿级Token商业知识预训练和百万级商业指令对齐，使得快手在语言处理技术上取得了显著进步，特别是在营销领域，其大语言模型的性能已经与最新版本的GPT-4比肩。
江鹏表示，新研发的营销域大语言模型能够精准生成符合快手平台特色的营销素材，这将极大地提升用户体验并增强内容的吸引力。此外，快手的女娲数字人平台同样引人注目，该平台能够支持超过2200路数字人全天候不间断直播，展示了快手在虚拟现实技术应用上的领先地位。
另一项创新技术是盘古视频AIGC，这一人工智能生成内容的工具显著提高了营销转化率，据称可以提升高达33%。这些技术创新不仅彰显了快手在人工智能领域的深厚积累，也预示着其在商业化道路上的崭新可能。这一消息一经新浪财经报道，立即引起了业界的广泛关注和讨论，人们期待快手的这些前沿技术能够引领新媒体营销的新潮流。
英语如下：
News Title: “Kuaishou’s QuickMind Model Outperforms GPT-3.5, Matches GPT-4’s Marketing Power, Leads the New Media Era”
Keywords: QuickMind Model, Marketing Capability, Digital Human Livestreaming
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, revealed a major breakthrough: Kuaishou’s QuickMind large language model has surpassed OpenAI’s GPT-3.5 in capability. This achievement is a result of QuickMind’s trillion-token commercial knowledge pre-training and million-level business instruction alignment, leading to significant advancements in Kuaishou’s language processing technology, particularly in the field of marketing, where its language model’s performance is now on par with the latest GPT-4 version.
Jiang Peng stated that the newly developed marketing domain large language model can precisely generate marketing materials tailored to Kuaishou’s platform characteristics, enhancing user experience and increasing content appeal. Additionally, Kuaishou’s Nüwa digital human platform has drawn attention, supporting over 2,200 digital humans in 24/7 non-stop livestreams, showcasing Kuaishou’s leadership in virtual reality technology application.
Another innovative technology is Pangu Video AIGC, an AI-generated content tool that notably improves marketing conversion rates, reportedly by up to 33%. These technological innovations not only demonstrate Kuaishou’s profound AI expertise but also foreshadow new possibilities on its commercialization path. The news, reported by Sina Finance, immediately garnered widespread attention and discussion in the industry, with anticipation that Kuaishou’s cutting-edge technologies will spearhead a new trend in new media marketing.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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