近日，国家市场监管总局在其官方微信公众号上发布消息，宣布已全面展开民生领域广告监管专项行动，以进一步净化市场环境，保障消费者权益。近年来，市场监管总局对广告监管力度不断加强，据统计，2023年至今已查处涉及虚假违法广告案件高达4.76万件，累计罚没金额达4.66亿元，显示了政府坚决维护广告市场秩序的决心。
此次专项行动，市场监管总局将重点针对人民群众反映强烈的医疗、药品、食品等民生领域。这些领域与百姓日常生活息息相关，其广告真实性的保障直接影响到公众健康与安全。市场监管总局表示，将严厉打击夸大其词、误导消费者的广告行为，尤其是对涉及健康、安全的虚假广告，将依法从重处罚。
此次行动旨在通过强化广告审查和执法力度，规范相关行业的广告发布行为，营造公平、诚信的市场氛围。市场监管总局呼吁社会各界共同参与，鼓励消费者举报违法广告，形成社会共治的良好局面。同时，也提醒广大广告发布者和企业，要严格遵守广告法律法规，确保广告内容真实合法，共同维护人民群众的切身利益。
市场监管总局的这一举措，无疑为我国广告市场的健康发展提供了有力保障，也为消费者打造了一个更加安全、放心的消费环境。
英语如下：
**News Title:** “SAMR Takes Forceful Action: Investigates 47,600 False and Illegal Advertisements, Safeguarding Market Order in Areas of Public Interest”
**Keywords:** Market Supervision, Advertisements Crackdown, Areas of Public Interest
**News Content:**
In recent days, the State Administration for Market Regulation (SAMR) announced via its official WeChat account that it has launched a special operation to regulate advertisements in areas of public interest, aiming to further purify the market environment and protect consumer rights. In recent years, SAMR has intensified its supervision of advertisements, with statistics showing that since 2023, it has investigated as many as 47,600 cases involving false and illegal advertisements, resulting in fines and confiscated funds totaling 4.66 billion yuan. This demonstrates the government’s strong commitment to maintaining order in the advertising market.
The current campaign focuses particularly on areas of public concern such as healthcare, pharmaceuticals, and food, which are closely tied to people’s daily lives. The authenticity of advertisements in these sectors directly impacts public health and safety. SAMR vowed to severely punish advertisers who exaggerate or mislead consumers, especially those involved in false advertisements related to health and safety, which will be penalized severely according to the law.
The objective of this operation is to strengthen advertisement review and enforcement, standardize advertising practices in relevant industries, and foster a fair and trustworthy market atmosphere. SAMR calls for the participation of all sectors of society, encouraging consumers to report illegal advertisements, thereby creating a positive scenario of social co-governance. It also reminds advertisers and enterprises to strictly abide by advertising laws and regulations, ensuring the truthfulness and legality of their advertisements, and jointly uphold the interests of the general public.
This move by SAMR undoubtedly provides strong assurance for the healthy development of China’s advertising market and creates a safer and more reassuring consumption environment for consumers.
【来源】http://www.chinanews.com/cj/2024/04-09/10195471.shtml
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