上海电影集团近日在影视行业掀起一股创新浪潮，正式宣布进军AI影视领域，并启动了中国动画学派的大模型训练项目，旨在重塑“超级动画厂牌”的内容生态。这一举措标志着上影集团在数字化转型上的重大突破，旨在借助人工智能技术推动中国动画的创新发展。
上影集团董事长、上影股份董事长王健儿在发布会上推出了“iNEW新战略”，该战略涵盖了四大核心元素。首先，iPAi星球计划（iPAi，即 IP+AI）的启动，将结合经典IP与人工智能，探索新的内容创作模式。其次，集团将升级其网络基础设施，实现数智化转型，以提高影视制作的效率和质量。再者，上影计划扩张一体化运营，整合上下游资源，打造更强大的产业生态系统。最后，上影秉持生态全球化愿景，力求将中国动画的影响力拓展至全世界。
通过这一系列战略部署，上海电影集团旨在利用AI技术激发中国动画的无限潜力，推动行业边界，同时也向全球观众展示中国动画学派的独特魅力和创新力量。这一创新之举不仅有望重塑中国动画的未来，也将对全球影视产业产生深远影响。
英语如下：
News Title: “Shanghai Film Group Leads AI Revolution: Launches Large-Scale Model for Chinese Animation School, Enters the Era of Super Animated Brands”
Keywords: Shanghai Film, AI in Film and Television, Animation School
News Content: The Shanghai Film Group has recently sparked an innovative wave in the film industry by officially announcing its foray into the AI film and television domain and initiating a large-scale model training project for the Chinese Animation School. This move signifies a significant breakthrough in the group’s digital transformation, aiming to leverage artificial intelligence technology to drive the innovative development of Chinese animation.
At the launch event, Shanghai Film Group Chairman and Shanghai Film Co., Ltd. Chairman Wang Jian’er unveiled the “iNEW Strategy,” which encompasses four core elements. Firstly, the initiation of the iPAi Planet Plan (iPAi, representing IP + AI) combines classic intellectual properties with AI to explore new content creation approaches. Secondly, the group plans to upgrade its digital infrastructure for a smarter transformation, enhancing the efficiency and quality of film production. Thirdly, Shanghai Film intends to expand integrated operations, integrating resources from upstream to downstream to create a more robust industrial ecosystem. Lastly, the group aspires to globalize its ecological vision, striving to extend the influence of Chinese animation worldwide.
Through these strategic deployments, the Shanghai Film Group aims to unleash the boundless potential of Chinese animation using AI technology, pushing the boundaries of the industry. This innovative step not only promises to reshape the future of Chinese animation but will also have a profound impact on the global film and television industry, showcasing the unique charm and innovative strength of the Chinese Animation School.
【来源】https://36kr.com/p/2669511501278465
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