在2024年的快手磁力大会上，快手商业化算法负责人江鹏宣布了一个重大突破：快意通用大语言模型在能力上已超越了知名的GPT-3.5。通过实施创新的训练策略，包括对大模型进行千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出一款在营销领域与GPT-4匹敌的先进模型。这一创新使得快意大模型能够生成与快手平台风格一致的营销素材，显著提升了内容的原生性和吸引力。
此外，快手在数字人技术方面也取得了显著进展。其女娲数字人平台现能支持超过2200路数字人全天候不间断直播，展现了快手在虚拟现实领域的强大实力。而盘古视频AIGC（人工智能生成内容）技术的应用，则进一步提升了营销转化率，据称能平均提升33%，这标志着快手在内容智能化和商业化结合方面迈出了坚实的一步。
这些成就的公布，不仅彰显了快手在人工智能和营销创新上的领先地位，也预示着短视频和直播行业的未来趋势，即更智能、更个性化的用户体验与更高效的商业转化。快手的这些技术革新，无疑将重塑行业的竞争格局，并可能引领新的行业标准。
英语如下：
News Title: “Kuaishou Outpaces GPT-3.5, Creating a Groundbreaking Language Model for Marketing on Par with GPT-4”
Keywords: Kuaishou Large Model, Digital Human Platform, AIGC Transformation
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm team, announced a major breakthrough: Kuaishou’s General Large Language Model, known as Kuaiyi, has surpassed the renowned GPT-3.5 in capabilities. Through innovative training methods, including pre-training the large model with trillion-level commercial knowledge tokens and aligning it with millions of commercial instructions, Kuaishou has successfully developed an advanced model that rivals GPT-4 in the marketing domain. This innovation empowers the Kuaiyi model to generate marketing materials consistent with Kuaishou’s platform style, significantly enhancing the content’s native appeal and attractiveness.
Furthermore, Kuaishou has made remarkable strides in digital human technology. Its Nüwa Digital Human Platform now supports over 2,200 digital humans conducting non-stop live streaming 24/7, demonstrating Kuaishou’s prowess in the virtual reality sector. The application of Pan Gu Video AIGC (Artificial Intelligence Generated Content) technology has further improved marketing conversion rates, reportedly by an average of 33%, signifying a solid step forward for Kuaishou in the integration of content intelligence and commercialization.
These accomplishments not only highlight Kuaishou’s leadership in artificial intelligence and marketing innovation but also foreshadow the future trend in short video and live streaming industries – smarter, more personalized user experiences, and more efficient commercial conversions. Kuaishou’s technological innovations are set to reshape the industry landscape and could potentially set new industry standards.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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