近日，创新的社交商务购物平台FERMAT宣布成功获得1700万美元的A轮融资，本次投资由知名投资机构贝恩资本领投， Greylock、QED Investors以及Courtside Ventures等现有投资者也积极参与了本轮投资。这标志着FERMAT在利用机器学习重塑购物体验的道路上迈出了坚实的一步。
FERMAT致力于为消费者打造无缝的端到端购物体验，同时帮助商业品牌提升广告效能。通过整合社交、电子邮件和短信等多种互动渠道，平台运用人工智能和机器学习技术，为每一位购物者定制从广告浏览到商品购买的独特且个性化的购物旅程。这种智能化的互动模式，不仅提升了消费者的购物满意度，也使得品牌与消费者之间的连接更为紧密和高效。
据BusinessWire消息，此轮融资的资金将主要用于进一步研发FERMAT的AI技术和扩大市场影响力，以满足日益增长的个性化购物需求，并帮助更多品牌在数字化时代实现销售增长。随着社交商务的崛起，FERMAT的创新模式有望引领行业新趋势，为未来的电商市场开辟新的可能。
英语如下：
News Title: “ML Pioneer FERMAT Secures $17M in A Round Led by Bain Capital, Revolutionizing Personalized Shopping”
Keywords: ML shopping platform, Bain Capital, Series A funding
News Content:
In recent developments, FERMAT, an innovative social commerce shopping platform, has announced the successful closure of a $17 million Series A funding round, with renowned investor Bain Capital taking the lead. Greylock, QED Investors, and Courtside Ventures, among existing backers, also participated actively in this financing round, signifying a significant milestone in FERMAT’s mission to redefine shopping experiences through machine learning.
Dedicated to creating a seamless end-to-end shopping journey for consumers and enhancing advertising effectiveness for brands, FERMAT combines social, email, and SMS interactions. By leveraging artificial intelligence and machine learning, the platform tailors a distinctive and personalized shopping journey from ad discovery to purchase for each shopper. This intelligent approach enhances customer satisfaction and fosters stronger, more efficient connections between brands and consumers.
According to BusinessWire, the fresh capital injection will be primarily used to advance FERMAT’s AI technology and expand its market reach, catering to the rising demand for personalized shopping experiences. As social commerce gains traction, FERMAT’s pioneering model is poised to set new industry standards, unlocking untapped potential in the e-commerce landscape.
【来源】https://www.businesswire.com/news/home/20240313207172/en/FERMAT-Raises-17M-Series-A-To-Grow-Its-ML-Powered-Social-Commerce-Shopping-Experience
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