中新社北京3月22日电 (记者 吕少威)北京市商务局于3月22日发布了《2024年度鼓励发展商业品牌首店首发项目申报指南的通知》，根据该通知，今年申请的亚洲首店将有机会获得最高500万元人民币的资金支持。
北京市此举旨在吸引国际知名品牌在京开设亚洲乃至全球的首家店铺，以提升北京的商业竞争力，促进消费升级。此举也是北京市加快建设国际消费中心城市、推动经济高质量发展的重要举措之一。
北京市商务局表示，除了资金支持外，还将为亚洲首店提供包括市场调研、选址指导、开业宣传等一系列服务，以降低品牌入驻的成本和风险。
北京作为中国的首都，拥有庞大的消费市场和优越的地理位置，是众多国际品牌进入中国乃至亚洲市场的重要门户。此次推出的补贴政策将进一步增强北京对国际品牌的吸引力，有望带动更多的亚洲首店落户北京。
英文标题：Beijing Offers Millions in Subsidies to Attract Asian Flagship Stores
英文关键词：Business Brand First Stores, Subsidy Policy, Asian Market
英文新闻内容：
BEIJING, March 22 (Xinhua) — The Beijing Municipal Commission of Commerce issued a notice on March 22 detailing the application guidelines for the 2024 program to encourage the development of commercial brand flagship stores and debut products. According to the notice, Asian flagship stores applying this year could receive up to 5 million yuan in financial support.
The move is aimed at attracting international brands to establish their first stores in Asia, or even globally, in Beijing, thereby enhancing the city’s commercial competitiveness and promoting consumer upgrading. It is also a significant measure for Beijing to accelerate the construction of an international consumer center city and drive economic high-quality development.
The Commission of Commerce noted that in addition to financial support, a range of services, including market research, site selection guidance, and opening publicity, will be provided to Asian flagship stores to reduce the costs and risks associated with entry.
As the capital of China, Beijing boasts a large consumer market and a prime location, making it an important gateway for international brands to enter the Chinese and Asian markets. The subsidy policy is expected to further enhance Beijing’s appeal to international brands and potentially lead to more Asian flagship stores setting up shop in the city.
【来源】http://www.chinanews.com/cj/2024/03-22/10185380.shtml
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