机器学习驱动的社交商务购物体验平台 FERMAT 近日宣布获得 1700 万美元的 A 轮融资，此轮融资由贝恩资本领投，现有投资者 Greylock、QED Investors 和 Courtside Ventures 也参与了投资。FERMAT 旨在为消费者提供无缝的端到端购物体验，同时通过精准的广告为品牌方提升广告效果。
当购物者与品牌通过社交媒体、电子邮件或短信等方式进行互动时，FERMAT 利用人工智能和机器学习技术，为消费者打造从广告到购买的一体化、个性化购物旅程。这一创新模式不仅提升了消费者的购物体验，也为品牌方提供了更为精准的营销手段。
FERMAT 此次获得的资金将主要用于技术的进一步研发和市场拓展，以期在竞争激烈的社交商务领域中占据更大的市场份额。随着消费者购物习惯的不断变化，FERMAT 正致力于成为连接品牌与消费者之间的桥梁，通过技术创新引领社交商务的新潮流。
新闻内容英文翻译：
Title: Machine Learning-Driven Social Commerce Platform FERMAT Raises $17 Million in Series A Funding
Keywords: Social Commerce, Machine Learning, Funding
News Content:
Machine learning-driven social commerce platform FERMAT has recently announced the closure of a $17 million Series A funding round, led by Bain Capital, with participation from existing investors Greylock, QED Investors, and Courtside Ventures. FERMAT aims to provide consumers with a seamless end-to-end shopping experience and enhance ad performance for brands through precise targeting.
When shoppers interact with brands via social media, email, or text, FERMAT leverages artificial intelligence and machine learning to create a unified, personalized shopping journey from ads to purchases. This innovative approach not only improves the shopping experience for consumers but also offers brands more accurate marketing tools.
The funds raised will be primarily used for further development of the technology and market expansion, with the goal of capturing a larger share of the competitive social commerce market. As consumer shopping habits continue to evolve, FERMAT is dedicated to becoming a bridge between brands and consumers, leading the new trend in social commerce through technological innovation.
【来源】https://www.businesswire.com/news/home/20240313207172/en/FERMAT-Raises-17M-Series-A-To-Grow-Its-ML-Powered-Social-Commerce-Shopping-Experience
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