湖南打造数字文旅新玩法，推出春游消费新场景
长沙3月8日电（董媛丽）为进一步推动马栏山片区文旅发展，助推数字科技产业发展，提升文旅消费，3月8日，长沙“马栏山Citywalk”宣传推介会在长沙世界之窗举行。
马栏山Citywalk是湖南省首个以数字文旅为特色的文旅消费新场景。项目以“数字科技+文旅”为核心，融合了数字科技、文化创意、旅游休闲等多种元素，为游客带来全新的旅游体验。
据悉，马栏山Citywalk项目总投资约10亿元，占地面积约10万平方米，由湖南广电芒果传媒有限公司投资建设。项目分为四大主题区域，包括“马栏山文创园”“马栏山影视小镇”“马栏山动漫基地”和“马栏山电竞基地”。
其中，“马栏山文创园”汇集了众多文创企业和工作室，提供文创产品展示、体验和销售；“马栏山影视小镇”以影视拍摄和制作为主，打造了多个影视拍摄基地和影视产业园；“马栏山动漫基地”汇集了众多动漫企业和动漫人才，打造了动漫产业集群；“马栏山电竞基地”以电竞赛事和电竞体验为主，打造了多个电竞场馆和电竞体验中心。
马栏山Citywalk项目负责人表示，项目将依托马栏山片区的数字科技产业优势，打造数字文旅新地标，为游客提供沉浸式、互动式的文旅体验。同时，项目还将与周边景点和景区联动，形成文旅消费新格局，带动马栏山片区文旅产业发展。
据了解，马栏山Citywalk项目将于今年5月正式开业。届时，游客将可以在马栏山片区体验到数字文旅新玩法，感受数字科技与文旅产业融合带来的全新旅游体验。
英语如下：
**Headline: New Digital Cultural Tourism Experience in Malanshan: New Consumption Scenariofor Spring Outing**
**Keywords:** Digital cultural tourism, consumption scenario, tourism experience
**News Content:** Hunan creates new digital cultural tourism experience, launchinga new consumption scenario for spring outing
Changsha, March 8 (Dong Yuanli) To further promote the development of cultural tourism in the Malanshan area, boost the development of the digital technology industry, and enhance cultural tourism consumption, the “Malanshan Citywalk” publicity and promotion conference was held atWindow of the World in Changsha on March 8.
Malanshan Citywalk is Hunan Province’s first cultural tourism consumption scenario featuring digital cultural tourism. The project, with “digital technology + cultural tourism” as its core, integrates various elements such as digital technology, cultural creativity, and tourism and leisure, bringing tourists a brand-new tourism experience.
It is reported that the Malanshan Citywalk project has a total investment of about 1 billion yuan, covers an area of about 100,000 square meters, and is invested and constructed by Hunan Radio and Television Mango Media Co., Ltd.The project is divided into four themed areas, including “Malanshan Cultural and Creative Park”, “Malanshan Film and Television Town”, “Malanshan Animation Base”, and “Malanshan E-sports Base”.
Among them, “Malanshan Cultural and Creative Park” brings together many cultural and creative enterprises and studios, providing display, experience, and sales of cultural and creative products; “Malanshan Film and Television Town” focuses on film and television shooting and production, and has built multiple film and television shooting bases and film and television industrial parks; “Malanshan Animation Base” brings together many animation enterprises and animation talents, and has built an animation industry cluster; “Malanshan E-sports Base” focuses on e-sports competitions and e-sports experience, and has built multiple e-sports venues and e-sports experience centers.
The person in charge of the Malanshan Citywalk project said that the project will rely on the digital technology industry advantages of the Malanshan area to create a new landmark for digital cultural tourism, providing tourists with an immersive and interactive cultural tourism experience. At the same time, the project will also cooperate with surrounding attractions and scenic spots to form a new pattern of cultural tourism consumption, driving the developmentof the cultural tourism industry in the Malanshan area.
It is understood that the Malanshan Citywalk project will officially open in May this year. By then, tourists will be able to experience the new digital cultural tourism experience in the Malanshan area and feel the new tourism experience brought about by the integration of digital technology and the cultural tourism industry.
【来源】http://www.chinanews.com/cj/2024/03-08/10177031.shtml
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