哈根达斯维权获胜，擅自加盟店铺被判赔百万
重庆3月8日电（王雁苗 廖晓莉 梁钦卿）哈根达斯品牌是享誉全球的冰淇淋品牌。近日，重庆两江新区人民法院（重庆自由贸易试验区人民法院）审理了一起擅自以“哈根达斯”名义在全国加盟200家门店的侵害商标权及虚假宣传纠纷案，判决生效，判决被告全额赔偿哈根达斯公司经济损失100万元。
原告哈根达斯公司诉称，被告未经其许可，擅自使用“哈根达斯”商标，在全国范围内加盟200家门店，并通过虚假宣传，误导消费者以为其门店是哈根达斯公司授权的正规门店。哈根达斯公司认为，被告的行为侵害了其商标权，造成了经济损失。
被告辩称，其使用“哈根达斯”商标是基于善意，并未造成混淆。此外，其门店销售的冰淇淋并非哈根达斯公司生产，而是由其自行采购的原料制作而成。
法院审理后认为，被告未经哈根达斯公司许可，擅自使用“哈根达斯”商标，其行为构成商标侵权。同时，被告通过虚假宣传，误导消费者以为其门店是哈根达斯公司授权的正规门店，其行为也构成虚假宣传。
法院指出，被告的行为不仅侵害了哈根达斯公司的商标权，也损害了哈根达斯品牌的声誉。因此，法院判决被告全额赔偿哈根达斯公司经济损失100万元。
本案的判决表明，法院对知识产权的保护力度不断加大。企业应尊重知识产权，避免侵权行为。同时，消费者在购买商品时，应注意辨别真伪，避免上当受骗。
英语如下：
**Häagen-Dazs Wins Trademark Case, Franchisee Ordered to Pay Millions**
**Keywords:** Trademark infringement, false advertising, franchise dispute
**News Content:**
Häagen-Dazs has won a trademark infringement and false advertisingcase against a franchisee that illegally opened 200 stores across China using the Häagen-Dazs name. The Chongqing Liangjiang New Area People’s Court (Chongqing Free Trade Zone People’s Court) ruled in favor of Häagen-Dazs, ordering the defendant to pay 1 millionyuan in damages.
The plaintiff, Häagen-Dazs, alleged that the defendant used the Häagen-Dazs trademark without permission, opening 200 franchise stores nationwide. The defendant also engaged in false advertising, misleading consumers into believing that the stores were authorized by Häagen-Dazs. Häagen-Dazs argued that the defendant’s actions infringed on its trademark rights and caused economic losses.
The defendant argued that it used the Häagen-Dazs trademark in good faith and did not cause confusion. It also claimed that the ice cream sold in its stores was not produced by Häagen-Dazsbut was made from ingredients it purchased itself.
The court ruled that the defendant’s use of the Häagen-Dazs trademark without permission constituted trademark infringement. The court also found that the defendant’s false advertising misled consumers into believing that its stores were authorized by Häagen-Dazs.
The court stated that the defendant’s actions not only infringed on Häagen-Dazs’ trademark rights but also damaged the Häagen-Dazs brand reputation. Therefore, the court ordered the defendant to pay 1 million yuan in damages to Häagen-Dazs.
The ruling in this case demonstrates the increasing protection afforded to intellectual property rights by the courts. Businesses should respect intellectual property rights and avoid infringing on them. Consumers should also be vigilant when purchasing goods to avoid being misled.
【来源】http://www.chinanews.com/sh/2024/03-08/10176733.shtml
Views: 0