网红效应助力旅游，但非旅游全部
全国政协委员、中国旅游研究院院长戴斌近日表示，网红效应对旅游业发展具有促进作用，但并非旅游业的全部。
戴斌指出，网红效应可以吸引游客关注和兴趣，带动旅游消费。一些网红景点因其独特的景观、文化或体验，在社交媒体上走红，吸引了大量游客前来打卡。然而，网红效应也有其局限性。
戴斌强调，旅游业发展不能过度依赖网红效应，而应注重内涵建设和可持续发展。旅游业的本质在于提供优质的旅游产品和服务，满足游客的真实需求。网红效应可以作为一种营销手段，但不能取代旅游业的基础建设和服务提升。
戴斌建议，旅游业发展应坚持以人为本，注重游客体验。通过完善旅游基础设施、提升服务质量、挖掘文化内涵，打造具有吸引力和竞争力的旅游产品。同时，加强旅游业与其他产业的融合，促进旅游业与文化、体育、科技等领域的协同发展。
戴斌认为，旅游业发展应坚持可持续发展理念。注重环境保护、资源节约和文化传承。避免过度开发和商业化，保护旅游资源的原真性和可持续性。通过科学规划和管理，实现旅游业与自然环境和文化遗产的和谐共生。
英语如下：
**Headline:** Influencer Effect Boosts Tourism, But Not the Whole Story
**Keywords:** Influencer effect, Tourism industry, Dai Bin
**Content:**
Influencer effect has a promotional effect on the development of the tourism industry, but itis not the whole story of tourism, said Dai Bin, a member of the Chinese People’s Political Consultative Conference (CPPCC) and president of the China Tourism Academy.
Dai pointed out that influencer effect can attract tourists’ attention and interest, and drive tourism consumption. Some网红景点 have become popular on social mediadue to their unique landscapes, cultures, or experiences, attracting a large number of tourists to check in. However, the influencer effect also has its limitations.
Dai emphasized that the development of the tourism industry cannot rely excessively on the influencer effect, but should focus on connotation construction and sustainable development. The essence of the tourism industry lies in providing high-quality tourism products and services to meet the real needs of tourists. Influencer effect can be used as a marketing tool, but it cannot replace the basic construction and service improvement of the tourism industry.
Dai suggested that the development of the tourism industry should adhere to a people-oriented approach and focuson tourist experience. By improving tourism infrastructure, enhancing service quality, and excavating cultural connotations, we can create attractive and competitive tourism products. At the same time, we should strengthen the integration of the tourism industry with other industries and promote the coordinated development of tourism with culture, sports, and technology.
Dai believes that the development of the tourism industry should adhere to the concept of sustainable development. It should focus on environmental protection, resource conservation, and cultural heritage. We should avoid excessive development and commercialization, and protect the authenticity and sustainability of tourism resources. Through scientific planning and management, we can achieve the harmonious coexistence of the tourism industry with the natural environment and cultural heritage.
【来源】http://www.chinanews.com/cj/2024/03-07/10175592.shtml
Views: 1