近日，《纽约时报》宣布计划推出一项新的生成式人工智能广告工具，旨在通过人工智能技术提升广告定位的精准度。这一消息由Axios报道，并指出《纽约时报》正在寻找合作伙伴，以从下个季度开始测试这项新技术。
据悉，该人工智能工具由《纽约时报》内部开发，能够根据广告活动的具体信息和目标，提出广告在哪些方面能够达到最佳效果的建议。这一创新工具的推出，预示着《纽约时报》在广告技术领域迈出了重要的一步，同时也反映了媒体行业对于人工智能应用的日益重视。
《纽约时报》的这一举措，不仅将增强其自身的广告业务竞争力，也可能对整个媒体行业的广告技术发展产生深远影响。随着人工智能技术的不断进步，广告商和媒体都在寻求更高效、更精准的广告投放方式，以实现更高的投资回报率。《纽约时报》的这一新工具，预计将在今年晚些时候向营销人员广泛推广使用，届时将为广告商提供更多选择，同时也可能改变广告投放的市场格局。
英文标题：The New York Times to Launch AI-Powered Ad Targeting Tool
英文关键词：Artificial Intelligence, Advertising Technology, Marketing
英文新闻内容：
The New York Times has announced plans to introduce a new generative artificial intelligence advertising tool aimed at enhancing the precision of ad targeting. This development was reported by Axios, which stated that the newspaper is seeking partners to test the new technology starting from the next quarter.
The AI tool, developed in-house by The New York Times, is designed to provide recommendations on where ad campaigns can achieve the best results based on the specific information and objectives of the advertising activities. This innovative tool represents a significant step forward for The New York Times in the advertising technology sector and reflects the growing importance of artificial intelligence applications in the media industry.
The introduction of this tool by The New York Times is expected to enhance its own competitiveness in the advertising business and could have a profound impact on the development of advertising technology across the entire media industry. As artificial intelligence technology continues to advance, both advertisers and media outlets are seeking more efficient and precise ways to place ads, aiming for higher returns on investment. The new tool from The New York Times is anticipated to be widely available to marketers later this year, offering more options and potentially altering the landscape of ad placement.
【来源】https://www.axios.com/2024/02/20/new-york-times-ai-ad-tool
Views: 1