腾讯广告在2024腾讯智慧营销峰会上发布了一站式AI广告创意平台——腾讯广告妙思。该平台以腾讯混元大模型为基础，旨在提高广告制作和投放效率。
腾讯广告妙思为各行业广告主和优化师提供了一个简便的创意制作、投放流程及广告审核的解决方案。通过利用人工智能技术，该平台能够自动化广告创意的生成和优化，从而节省人力和时间成本。
此外，腾讯广告妙思还能够根据广告主的需求和目标受众的特点，智能推荐最适合的广告内容和形式，进一步提升广告效果和用户体验。
With the release of the all-in-one AI advertising creative platform “Tencent Ads Maosii” at the 2024 Tencent Smart Marketing Summit, Tencent Ads aims to enhance the efficiency of advertising production and delivery.
Tencent Ads Maosii, based on Tencent’s hybrid major model, provides a convenient solution for creative production, delivery process, and ad review for advertisers and optimizers across various industries. By leveraging artificial intelligence technology, the platform can automate the generation and optimization of advertising creatives, saving manpower and time costs.
Furthermore, Tencent Ads Maosii can intelligently recommend the most suitable ad content and format based on the advertisers’ needs and the characteristics of their target audience, further enhancing ad effectiveness and user experience.
【来源】https://36kr.com/newsflashes/2598672223173504
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