长达8天的春节假期和一系列免签政策利好令马来西亚和泰国出境游水涨船高。然而，这两个目的地境外租车市场却并未出现预期中的“价量齐升”。北京商报记者调查发现，相比2023年春节假期，泰国整体租车价格降幅为7%，马来西亚达15%。
尽管租车价格下降，但租车量却有所上升。据业内人士分析，这是因为春节假期游客出行时间相对集中，导致租车需求增加。与此同时，租车公司为了吸引游客，纷纷降低租金，甚至提供优惠活动，进一步推动了租车市场的繁荣。
值得一提的是，免签政策的实施也为境外租车市场带来了大量中国游客。据统计，今年春节假期，马来西亚和泰国的中国游客数量均出现了显著增长。其中，马来西亚的游客数量同比增长了20%，泰国同比增长了15%。
业内人士表示，春节假期泰马租车市场降价增量现象的出现，一方面是因为租车公司为了抢占市场份额而降低租金，另一方面也得益于免签政策对游客的吸引力。预计未来，随着政策的进一步落实和租车市场的竞争加剧，泰马租车市场或将继续保持降价增量的趋势。
News content:
The eight-day Spring Festival holiday and a series of visa-free policies have boosted outbound travel to Malaysia and Thailand. However, the rental car market in these destinations has not seen the expected “price-volume increase”. Investigations by Beijing Business News found that compared to the Spring Festival holiday in 2023, the overall rental car prices in Thailand decreased by 7%, and Malaysia by 15%.
Despite the decrease in rental car prices, the rental volume has increased. Industry insiders attribute this to the concentrated travel time of tourists during the Spring Festival holiday, which led to an increase in rental car demand. At the same time, rental car companies attracted tourists by lowering rental prices and offering promotions, further promoting the prosperity of the rental car market.
It is worth mentioning that the implementation of the visa-free policy has also brought a large number of Chinese tourists to the rental car market in Malaysia and Thailand. According to statistics, during this year’s Spring Festival holiday, the number of Chinese tourists in Malaysia and Thailand increased significantly, with a year-on-year growth of 20% in Malaysia and 15% in Thailand.
Industry insiders say that the phenomenon of price reduction and volume increase in the Thai and Malaysian rental car markets during the Spring Festival holiday is due to two factors: on the one hand, rental car companies lower rental prices to compete for market share; on the other hand, the attractiveness of the visa-free policy to tourists. It is expected that in the future, with the further implementation of the policy and the intensification of competition in the rental car market, the Thai and Malaysian rental car markets will continue to show a trend of price reduction and volume increase.
【来源】http://www.chinanews.com/life/2024/02-09/10162212.shtml
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