近日，一则关于“3台手机同时买票差价3倍”的消息在网络上引发热议，再度将“大数据杀熟”的争议推至风口浪尖。为探究此事真相，澎湃新闻进行了深入调查，采访了消费者、在线旅游平台、航空公司、代理商等行业内各环节的相关人士。
调查发现，机票价格的差异并非完全源于大数据“杀熟”，而是受多种因素影响。首先，机票价格本身就具有波动性，受市场需求、航班时刻、航空公司政策等因素制约。其次，不同用户在预订机票时所享受的优惠、积分等因素也会导致票价差异。
在线旅游平台表示，他们并不会根据用户的消费记录、设备信息等大数据来调整机票价格。航空公司和代理商也表示，票价差异主要源于市场规律和运营策略，而非针对特定用户进行“杀熟”。
然而，业内人士也指出，大数据在机票销售过程中确实存在一定问题。部分平台可能会利用大数据分析用户行为，从而实现精准推送、提高转化率。但这种做法并非针对单个用户，而是在整体层面上提高销售额。
综上所述，“大数据杀熟”现象在机票价格差异中并非主导因素，而是受到市场规律、优惠政策等多重因素影响。消费者在预订机票时，应关注正规渠道，合理选择适合自己的航班，避免盲目跟风。同时，相关部门也应加强对机票销售市场的监管，维护消费者权益。
Title: Truth behind big data pricing differences revealed
Keywords: Big data, price discrimination, ticket differences
News content: Recently, a message about “ticket prices differing by 3 times for 3 mobile phones buying at the same time” has sparked heated discussions on the internet, once again pushing the controversy of “big data price discrimination” to the forefront. To investigate the truth behind this matter, the Paper conducted an in-depth interview with relevant industry insiders, including consumers, online travel platforms, airlines, and agents.
The investigation found that the differences in flight ticket prices are not entirely due to “big data price discrimination” but are affected by various factors. Firstly, the prices of flight tickets vary naturally due to market demand, flight time, and airline policies. Secondly, different users enjoy different discounts and points when booking tickets, resulting in price differences.
Online travel platforms say that they do not adjust ticket prices based solely on users’ consumption records and device information. Airlines and agents also indicate that price differences are mainly due to market rules and operational strategies rather than targeted “price discrimination” against specific users.
However, industry insiders also note that there are indeed problems with big data in the flight ticket sales process. Some platforms may utilize big data analysis to improve conversion rates and push targeted promotions. However, such practices are aimed at increasing overall sales rather than targeting individual users.
In conclusion, “big data price discrimination” is not a dominant factor in the differences in flight ticket prices but is affected by multiple factors such as market rules, promotional policies, and more. Consumers should pay attention to legitimate channels when booking flights, choose flights that suit their needs, and avoid blindly following trends. Meanwhile, relevant departments should also strengthen the supervision of the flight ticket sales market to protect consumer rights and interests.
【来源】http://www.chinanews.com/cj/2024/02-07/10160688.shtml
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