根据我查到的资料，2023年是网播剧集和长视频平台爆发的一年。在这一年里，爱奇艺和腾讯视频都已经实现了扭亏为盈，而优酷则一直处于亏损状态。
据报道，2022年三季度，爱奇艺 MAU为4.65亿，腾讯视频为4.14亿，芒果 TV为2.76亿，而优酷月活则仅有2.51亿人，不仅位居芒果 TV之后，与爱奇艺和腾讯视频之间已有高达两亿用户的差距。
不过，据Questmobile数据显示，2022年三季度，爱奇艺 MAU为4.65亿，腾讯视频为4.14亿，芒果 TV为2.76亿，而优酷月活则仅有2.51亿人。
英语如下：
Title: The Breakthrough in the Market Size of Online Drama Series in 2023 Comes from Path II and Path III, and the Growth Engines Come from Three Aspects: 1) Overall Consumption Recovery, Brand Payment Intention Increases, and Traffic Price Declines; 2) Content Quality Improvement, and the Proportion of High-Quality Content Increases; 3) Membership Price Increase Strategy Is Effective.
According to Yunhe data, the effective playback volume of online drama series in 2023 was 301 billion yuan, a year-on-year decrease of 3%; and the effective playback volume of membership was 158.8 billion yuan, an increase of 9% compared with last year.
iQiyi and Tencent Video made huge profits in 2023, while Youku remained silent.
Keywords: According to the above information, 2023 is the year of outbreak for online drama series and long video platforms. In the year of long video breakout, iQiyi and Tencent Video have both turned profitable, while Youku has not been able to catch up with this trend and fell behind.
【来源】https://www.ithome.com/0/746/370.htm
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