在2023年的腾讯智慧营销峰会上，腾讯广告正式推出了一站式AI广告创意平台——腾讯广告妙思。此平台以腾讯混元大模型为基础，旨在助力各行业广告主及优化师在创意制作、投放流程及广告审核等环节提升广告生产及投放效率。
腾讯广告妙思平台充分利用了人工智能技术，为广告创意生产提供了强大支持。通过该平台，广告主可以实现从创意构思到投放的全流程自动化，极大地提高了广告制作的效率。同时，平台还具备智能审核功能，确保广告内容的合规性，降低了广告主在审核环节的负担。
作为中国领先的广告创意平台，腾讯广告妙思的推出标志着我国广告产业向智能化转型的进一步深化。借助人工智能技术，广告行业将实现更高效、更精准的广告投放，为品牌主提供更多商业价值。
英文翻译：
News Title: Tencent Advertising Releases One-stop AI Advertising Creative Platform
Keywords: Tencent Advertising, One-stop AI, Advertising Creative Platform
News Content:
At the 2023 Tencent Smart Marketing Summit, Tencent Advertising officially launched a one-stop AI advertising creative platform – Tencent Advertising MiaoSI. Based on the Tencent Hybrid Grand Model, this platform aims to assist advertisers and optimizers in various industries in improving advertising production and efficiency in creative development, advertising delivery, and advertising review processes.
Tencent Advertising MiaoSI platform fully leverages artificial intelligence technology to provide strong support for advertising creative production. Through this platform, advertisers can achieve automation from creative conception to delivery, greatly enhancing the efficiency of advertising production. Meanwhile, the platform also features intelligent review functions to ensure the compliance of advertising content, reducing the burden of advertisers in the review process.
As a leading advertising creative platform in China, the launch of Tencent Advertising MiaoSI marks another step in the transformation of China’s advertising industry towards intelligence. With the help of artificial intelligence technology, the advertising industry will achieve more efficient and precise advertising delivery, providing more commercial value for brand owners.
【来源】https://36kr.com/newsflashes/2598672223173504
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