据彭博社援引知情人士消息，亚马逊旗下直播平台Twitch计划再次大规模裁员，此次裁员人数至少500人，约占其员工总数的35%。这已经是Twitch继去年裁员400人后的又一次人力成本缩减举措。
近年来，Twitch加大了广告投放力度，但在亚马逊收购9年后，该业务仍未实现盈利。Twitch CEO Dan Clancy去年12月在博客中写道，由于成本“高得令人望而却步”，公司将停止在韩国的运营。此外，过去几个月里，Twitch多位高管先后离职，包括首席产品官、首席客户官和首席内容官，甚至亚马逊广告部门负责Twitch业务的首席营收官也选择离开。
此次裁员反映出亚马逊在追求利润最大化方面的决心。尽管依托亚马逊的强大基础设施，运营Twitch仍极其昂贵，每月18亿小时的直播视频内容需要巨额成本投入。IT之家注意到，去年Twitch经历了两轮裁员，共计裁员400多人，这是亚马逊整体裁员计划的一部分。此前，亚马逊在2022年进行了其历史上最大规模的裁员，在整个公司范围内裁员2.7万人。
面对不断上升的成本压力，Twitch高管表示，公司将继续寻求降低运营成本的方法，以确保平台的可持续发展。然而，大规模裁员引发了外界对Twitch未来发展的担忧。有分析认为，裁员可能会对Twitch的产品创新和客户服务质量产生负面影响，从而导致用户流失。
亚马逊表示，公司将继续支持Twitch的发展，但并未透露具体的战略规划。在激烈的市场竞争中，Twitch能否借助亚马逊的优势实现盈利，仍有待时间检验。
Title: Amazon-owned Twitch Announces Another Round of Layoffs
Keywords: Amazon, Twitch, Layoffs
News content:
According to sources familiar with the matter, Amazon’s live streaming platform Twitch plans to undergo another large-scale layoff, with at least 500 employees being let go, accounting for about 35% of its total workforce. This is the second major layoff at Twitch following last year’s dismissal of 400 employees.
In recent years, Twitch has increased its advertising efforts, but nine years after being acquired by Amazon, the business has yet to achieve profitability. Twitch CEO Dan Clancy wrote in a blog post last December that the company’s operation is “too expensive to bear,” leading to the decision to discontinue its operation in South Korea. Additionally, several top executives at Twitch have resigned in the past few months, including the Chief Product Officer, Chief Customer Officer, and Chief Content Officer, as well as the Chief Revenue Officer responsible for Twitch business at Amazon’s advertising department.
This round of layoffs reflects Amazon’s determination to maximize profits. Despite relying on Amazon’s robust infrastructure, operating Twitch remains extremely costly, with approximately 180 million hours of live streaming content each month requiring substantial costs. IT Home noted that Twitch underwent two rounds of layoffs last year, dismissing a total of over 400 employees, which accounted for part of Amazon’s overall layoff plan. Previously, Amazon conducted its largest-ever layoff in 2022, laying off 27,000 employees across the company.
Facing increasing cost pressures, Twitch executives stated that the company will continue to seek ways to reduce operating costs to ensure sustainable development. However, the large-scale layoffs have raised concerns about Twitch’s future development. Some analysts believe that the layoffs may negatively impact Twitch’s product innovation and customer service quality, leading to user attrition.
Amazon claims that it will continue to support Twitch’s development but has not disclosed specific strategic plans. Whether Twitch can achieve profitability amidst fierce market competition remains to be seen.
【来源】https://www.ithome.com/0/744/408.htm
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