曾几何时，美特斯邦威这个品牌在我国服饰市场风生水起，其独特的广告语“不走寻常路”深入人心，成为众多年轻人的时尚选择。然而，近年来，这个品牌却逐渐淡出了人们的视线。近日，美邦服饰发布公告，二代接班人辞去职务，创始人周成建重新被提名董事。至此，这家公司近7年的亏损总额超过32亿元。
美邦服饰（002269.SZ，股价1.65元，市值41.46亿元）董事会近日发生变动，创始人周成建之子周晓峰辞去董事长职务。周晓峰自2014年起担任公司董事长，但在其任职期间，公司业绩并未好转，反而亏损严重。此次辞职后，周成建再次被提名董事，预示着这位服饰巨头有望重振旗鼓。
美邦服饰的亏损状况令人担忧。据公司财报显示，自2014年以来，其累计亏损金额超过32亿元。此番周晓峰的辞职，使得美邦服饰的创始人周成建重新进入大众视野。周成建曾带领美特斯邦威走向辉煌，如今，他有望重新审视公司现状，为美邦服饰的未来发展制定新的战略。
面对竞争激烈的服饰市场，美邦服饰如何摆脱亏损困境，重回大众视线？周成建的重回董事会又能为该公司带来哪些改变？这一切都值得外界关注。
Title: Founder reclaims board seat as subsidiary posts massive losses
Keywords: Meibang Apparel,二代 succession, losses, founder’s nomination
News content:
Once a prominent player in China’s fashion market, Meibang Apparel has seen its fortunes fade in recent years. The company’s unique advertising slogan, “Unconventional Path,” once resonated with young consumers. However, the brand has gradually fallen out of favor. Recently, Meibang Apparel announced that the second-generation successor has resigned, and the founder, Zhou Chengjian, has been re-nominated for the board. Over the past seven years, the company has suffered losses totaling over 3.2 billion yuan.
The board of Meibang Apparel (002269.SZ, share price 1.65 yuan, market value 4.146 billion yuan) recently underwent a reshuffle as the son of the founder, Zhou Xiaofeng, resigned as chairman. Zhou Xiaofeng has been in charge since 2014, but the company’s performance has not improved under his leadership, but rather suffered severe losses. His resignation has paved the way for Zhou Chengjian’s return to the board, signaling a potential turnaround for the fashion giant.
The company’s losses are cause for concern. According to the company’s financial statements, Meibang Apparel has accumulated over 3.2 billion yuan in losses since 2014. Zhou Xiaofeng’s resignation has brought Zhou Chengjian back into the spotlight. As the man who once led Meibang Apparel to glory, Zhou Chengjian is expected to reevaluate the company’s current situation and devise a new strategy for its future development.
How will Meibang Apparel break out of its loss-making streak and regain the public’s attention in the highly competitive fashion market? Will Zhou Chengjian’s return to the board bring about changes to the company? These are all aspects worth watching.
【来源】https://www.zhihu.com/question/638413005
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