作为我国知名游戏公司,米哈游近年来在手游市场取得了不俗的成绩。旗下《崩坏》系列、《原神》等作品已占据手游市场七成份额。面对市场饱和,米哈游如何在保持竞争力的同时,拓展新市场?专家分析,米哈游有望借助已有资源,开发单机APRG游戏,实现多元化发展。
米哈游在《原神》中积累了大量的用户数据、流程开发经验、团队和技术积累,这些资本为开发单机游戏奠定了基础。此外,单机游戏市场尚有较大发展空间,有望成为米哈游新的利润增长点。此次转型,不仅有助于提升品牌形象,还能助力公司拓展国内外市场,实现可持续发展。
英文翻译:
News Title: Can MiHoYo succeed in the single-player game market?
Keywords: MiHoYo, single-player games, mobile game market
News Content:
MiHoYo, a well-known game company in China, has achieved impressive results in the mobile game market in recent years. Its hit series such as “Honkai Impact” and “Genshin Impact” have occupied nearly 70% of the market share. Faced with market saturation, how can MiHoYo maintain its competitiveness and expand into new markets? Experts suggest that MiHoYo could leverage its existing resources to develop a single-player Action Role-Playing Game (APRG) and achieve diversified growth.
MiHoYo has accumulated a wealth of user data, development experience, teams, and technical reserves in “Genshin Impact,” which lays the foundation for the development of single-player games. In addition, the single-player game market still has considerable growth potential, promising to become a new profit point for MiHoYo. This transformation will not only enhance the brand image but also help the company expand into domestic and international markets, achieving sustainable development.
【来源】https://www.zhihu.com/question/637816189
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