近日，美国社交健身公司派乐腾（Peloton）宣布与短视频平台TikTok建立独家合作伙伴关系。双方将共同打造一个名为“TikTok Fitness”（TikTok健身）的专属品牌中心。这是派乐腾首次为自有渠道之外的平台制作定制内容。
根据合作内容，派乐腾将为TikTok用户提供一系列健身短视频、直播课程、教练指导课以及与TikTok创作者的合拍内容。此举旨在以全新且富有创造力的方式，对健身领域产生深远且积极的影响。
派乐腾被誉为全球最大社交健身公司，主要向用户销售可联网的健身器材硬件（如动感单车和跑步机），并提供付费订阅的流媒体健身课程。数年前，疫情大流行引发的“居家经济”热潮使该公司股价持续暴涨。然而，随着疫情缓和，该公司股价已较2021年巅峰期下跌96%。
此次与TikTok的合作，有望为派乐腾带来更多用户，同时也将助力TikTok在健身领域的发展。双方表示，将通过创新的方式将健身内容融入社交媒体，为广大用户提供更多元化的健身体验。
Title: TikTok and Peloton Join Forces to Launch Fitness Channel
Keywords: TikTok, Peloton, Fitness Channel
News content:
Recently, American social fitness company Peloton announced a exclusive partnership with short video platform TikTok. Both parties will jointly create a dedicated brand center named “TikTok Fitness”. This is the first time Peloton has produced customized content for a platform outside of its own channels.
According to the cooperation content, Peloton will provide a series of fitness short videos, live courses, coaching classes, and collaborative content with TikTok creators for TikTok users. This move aims to have a profound and positive impact on the fitness industry in a new and creative way.
As the world’s largest social fitness company, Peloton mainly sells connected fitness equipment hardware (such as exercise bikes and treadmills) to users and offers paid subscription streaming fitness classes. Several years ago, the pandemic-induced “stay-at-home economy” sparked a continuous surge in Peloton’s share price. However, with the easing of the pandemic, the company’s share price has fallen 96% from its 2021 peak.
This cooperation with TikTok is expected to bring more users to Peloton and also boost the development of TikTok in the fitness field. Both parties stated that they will integrate fitness content into social media in an innovative way, providing users with a more diverse fitness experience.
【来源】https://www.ithome.com/0/743/440.htm
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