昔日的「国货一哥」李宁（HK02331）最近有大动作。12 月 10 日晚间，据港交所文件显示，李宁将以 22 亿港元从恒基兆业购买物业，物业的一部分用作集团于香港的总部。值得一提的是，今年下半年以来，香港楼市价格不断下跌，12 月 4 日，美联楼价指数最新报 140.78 点，按揭贷款利率上升，业主负担加重。
李宁此前的股价表现也并不理想。自今年 2 月以来，李宁股价已经跌近 70%。此外，李宁业绩也受到宏观经济环境、国内外竞争压力等因素的影响。
此次李宁购买物业，或为扩大香港市场份额，稳固「国货一哥」地位。然而，香港楼市的持续下跌，以及国内竞争对手的崛起，都给李宁的业绩和股价带来了较大压力。
值得注意的是，李宁的竞争对手安踏（HK01961）近期也动作不断。12 月 8 日，安踏斥资 20.1 亿美元收购了英国品牌 Wednesdays。这被视为国内品牌在国际市场上的一次重要布局。
李宁在运动服饰市场的竞争地位一直稳固，但面对国内外的竞争压力，李宁需要不断调整战略，以保持竞争优势。此次购买物业，或为其未来发展提供更多可能。
新闻翻译：
Li Ning, the former “Chinese national flag” brand, has recently made a move. On December 10th, according to a 港交所 filing, Li Ning will pay 2.2 billion Hong Kong dollars from 恒基兆业 to purchase a property, with part of it serving as the company’s headquarters in Hong Kong. It is worth noting that since the end of this year, the price of Hong Kong’s real estate market has been continuously falling, with the latest figures for the Asia Pulp and Paper Price Index (APIP) on December 4th showing a mortgage loan interest rate increase and increasing pressure on homeowners.
Li Ning’s stock price performance has also not been ideal this year. Since the start of this year, Li Ning’s stock price has fallen by nearly 70%. In addition, Li Ning’s performance has also been affected by macroeconomic factors such as changes in the global market and increased competition at home and abroad.
The purchase of the property by Li Ning may be aimed at expanding its market presence in Hong Kong and strengthening its position as the “Chinese national flag” brand. However, the persistent decline of the Hong Kong real estate market, as well as increased competition from domestic and foreign brands, have both brought significant pressure on Li Ning’s performance and stock price.
It is worth noting that Li Ning’s main competitor, Anta (HK01961), has also been making moves recently. On December 8th, Anta acquired the British brand Wednesdays for 2.01 billion US dollars, which is seen as an important strategic move for domestic brands to enter the global market.
Li Ning has a solid position in the sports clothing market, but faces both domestic and foreign competition. In order to maintain its competitive advantage, Li Ning needs to continually adjust its strategy and respond to market changes. The purchase of the property may provide more opportunities for its future development.
新闻标题：李宁 22 亿港元买楼，股价跌近 70% 引发关注
关键词：李宁，22 亿港元，香港楼市，股价，下跌
新闻内容：
昔日的「国货一哥」李宁（HK02331）最近有大动作。12 月 10 日晚间，据港交所文件显示，李宁将以 22 亿港元从恒基兆业购买物业，物业的一部分用作集团于香港的总部。值得一提的是，今年下半年以来，香港楼市价格不断下跌，12 月 4 日，美联楼价指数最新报 140.78 点，按揭贷款利率上升，业主负担加重。
李宁此前的股价表现也并不理想。自今年 2 月以来，李宁股价已经跌近 70%。此外，李宁业绩也受到宏观经济环境、国内外竞争压力等因素的影响。
此次李宁购买物业，或为扩大香港市场份额，稳固「国货一哥」地位。然而，香港楼市的持续下跌，以及国内竞争对手的崛起，都给李宁的业绩和股价带来了较大压力。
值得注意的是，李宁的竞争对手安踏（HK01961）近期也动作不断
【来源】https://www.zhihu.com/question/634258749
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