据业内人士透露，华为将明年智能手机出货量目标定为 1 亿部，这要比目前多家市场研究公司的预测（7000 万部左右）高出 40% 多。华为最近推出的 Mate 60 系列手机需求强劲，这大大加快了华为的发展脚步。华为今年的全年智能手机出货量预计将达到 4000 万至 5000 万部，这比华为去年 3000 万部的出货量高出 30-70%。华为 Mate 60 系列手机的爆火，在国内引发抢购热潮，甚至一度需要加价购买。
据供应链获得的权威市调机构数据显示，W36（9 月 4 日到 9 月 10 日），华为以 17% 的销量市占率夺得中国智能手机市场第二宝座。华为在制定积极的商业计划的同时也在试图平息公司内部的兴奋情绪。其中一位业内人士透露“华为内部正试图冷静下来，因为如果其激进的商业计划被曝光，则可能会进一步激怒美国政府和其他方面。”
得益于华为 Mate 60 系列的强劲表现，再加上中国智能手机制造商近期快速推出新品的节奏，导致中国面板制造商销售的手机 OLED 价格略有上涨。不过，由于智能手机行业整体不景气，小米、OPPO、vivo 和其他中国智能手机制造商对 OLED 面板的采用率较低，而中国面板制造商也一直以接近制造成本的价格销售手机使用的 OLED 屏。
最近中国面板制造商的智能手机 OLED 报价已从最低点上涨了 4-5 美元（IT 之家备注：当前约 29-37 元人民币）。业内人士估计，旺季过后，价格将逐渐回调 1~2 美元，但仍将比历史低点高出 2~3 美元，这是因为华为智能手机的 OLED 采用率很高。
华为 Mate 60 系列的 OLED 出货量最近也有所增加。该系列手机所采用的 OLED 面板由两家公司提供：京东方和维信诺。由于近期的扩张，维信诺中小尺寸 OLED 产线开工率有所提升。
华为的这一波智能手机 OLED 价格的上涨是由京东方所主导的。消息人士称，Mate 60 系列的 OLED 出货量最近也有所增加。该系列手机所采用的 OLED 面板由两家公司提供：京东方和维信诺。由于近期的扩张，维信诺中小尺寸 OLED 产线开工率有所提升。
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英文标题：Huawei sets 100 million smartphones shipment target for next year, 40% higher than forecasts
关键词：Huawei，smartphones，shipment，target，forecasts，higher
新闻内容：
According to sources, Huawei has set a target of 100 million smartphones shipments for next year, which is 40% higher than the forecasts of several market research companies. The recent strong demand for Huawei’s Mate 60 series smartphones has accelerated the company’s development. Huawei’s full-year smartphone shipment volume is expected to be between 40 million and 50 million units, an increase of 30-70% compared to last year’s 30 million units. The Mate 60 series smartphones have been popular in China, triggering a wave of purchasing mania, and even requiring price gouging.
According to a survey and analysis by the famous research firm, Gartner, Huawei will maintain its position as the second-largest smartphone vendor in China, with a market share of 17% in the third quarter of this year. Huawei is currently developing a positive business plan, but the company is also trying to cool down internal enthusiasm. One insider revealed that “Huawei is trying to calm down because if its aggressive business plan is exposed, it may further incite governments and others.”
Huawei’s Mate 60 series smartphones have been popular, triggering a wave of purchasing mania in China, and even requiring price gouging.
The increase in the price of OLED panels for smartphones in China has been attributed to Huawei’s strong demand. However, due to the overall decline in the smartphone industry, other Chinese smartphone manufacturers, such as Xiaomi, OPPO, and vivo, have low adoption rates for OLED panels. Chinese panel manufacturers also sell OLED screens at close to the cost of production.
Recently, the prices of smartphones OLED panels have risen by 4-5
【来源】https://www.ithome.com/0/729/072.htm
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