据 Spotify 公布的 2023 年第三季度业绩，公司营收达到 3200 万欧元，实现了自 2021 年以来的季度盈利。这主要得益于较高的毛利率以及较低的营销和人员成本。此外，Spotify 的月度活跃用户增长达到了 26%，达到 5.74 亿，订户数量同比增长 16% 至 2.26 亿，净增 600 万。总收入同比增长 11% 至 34 亿欧元，毛利率达到 26.4%。Spotify 表示，广告支持的收入同比增长 16%，反映出所有地区的同比增长均达到两位数。音乐广告收入重新加速增长，同比增长近 20%，而播客广告收入增长保持在健康的两位数范围内，这得益于原创播客和授权播客以及 Spotify Audience Network 的销售展示次数同比大幅增长，但定价疲软部分抵消了这一增长。据了解，Spotify 在花费超过 10 亿欧元建立播客业务后，一直严格控制成本，今年早些时候解雇了 6% 的员工，并于 7 月提高了多个国家的高级计划的价格。Spotify 的目标是到 2030 年达到 10 亿用户和每年 1000 亿美元的收入，预计今年最后三个月的付费用户将达到 2.35 亿，收入将达到 37 亿欧元。
英文翻译：
Title: Spotify’s Q3 Revenue Surpasses 300 Million Euros for First Time Since 2021
Keywords: Spotify, Q3 revenue, advertising revenue, growth
News content:
According to Spotify’s third-quarter results announced in September, the company’s revenue reached 32 million euros, achieving a quarterly profit for the first time since 2021. This was mainly due to the high 毛利率 and low marketing and personnel costs. In addition, Spotify’s monthly active user growth rate reached 26%, reaching 574 million, with a 16% increase in subscribers, a net increase of 6 million. The company’s total revenue increased by 11% to 3.4 billion euros, with a 26.4% margin. Spotify said that advertising revenue increased by 16% in the third quarter, reflecting a two-digit increase in all regions. Music ad revenue accelerated, with a 19% increase, while podcast ad revenue growth remained healthy at a two-digit level, which was offset by soft pricing. It is understood that after investing over 1 billion euros to establish the podcast business, Spotify has been strictly controlling costs. In the first half of this year, the company has laid off 6% of its employees and raised the price of its high-level plans in multiple countries. Spotify aims to reach 1 billion users and 100 billion euros in revenue by 2030, with a projected 2.35 billion paying users and 3.7 billion euros in revenue for the last three months of this year.
【来源】https://www.ithome.com/0/727/309.htm
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