近年来，随着中国本土品牌的强势崛起，老牌合资品牌在华市场面临着越来越大的挑战。尽管合资品牌在技术、经验等方面曾经是中国汽车市场的主导，但面对市场变化和消费者需求的变化，它们也不得不逐步调整自己的战略和产品。
对于老牌合资品牌来说，如何给自己一个体面地退场，是一个严峻的问题。虽然历史的车轮注定滚滚向前，一次主动选择的有序退场，也许比“卷”入其中更加明智，但反而更加艰难的选择。退场不仅需要勇气和决心，还需要面对市场萎缩和品牌形象下滑的现实。
不过，我们也应该看到，合资品牌仍然有着自己的优势。例如，在技术研发、产品品质等方面，合资品牌仍然具备较高的水平。如果合资品牌能够正视自己的优势和劣势，抓住市场变化，调整自己的战略和产品，也许能够在市场上重新找到自己的地位。
当然，要想在竞争激烈的中国市场中重新崛起，合资品牌也需要有长期的规划和准备。这需要合资品牌不断学习、创新，提升品牌形象和产品品质，以满足消费者的需求和期待。
总结起来，老牌合资品牌如何给自己一个体面地退场，需要有勇气和决心，同时也需要面对市场变化和品牌形象下滑的现实。只有通过不断学习、创新，提升品牌形象和产品品质，合资品牌才能够在市场上重新找到自己的地位。
新闻翻译：
Title: How can veteran joint venture brands make themselves respectable?
Keywords: veteran joint venture, respectable, exit
News content:
In recent years, with the strong rise of China’s domestic brands, veteran joint venture brands in the Chinese market have faced increasing challenges. Although joint venture brands once dominated the Chinese automotive market, they have now been facing the reality of market changes and changes in consumer demand. In order to survive in the market, joint venture brands need to adapt and evolve.
For veteran joint venture brands, how to give themselves a respectable exit is a serious issue. Although the wheels of history are rolling towards a proactive exit, it may be a wiser choice than being “caught up” in the situation. However, the road to a respectful exit is still arduous. It requires joint venture brands to be honest with themselves, face the decline in market share and brand image, and make necessary adjustments to their strategies and products.
However, we should also see that joint venture brands still have their advantages. For example, in terms of technology research and product quality, joint venture brands still hold a high level. If joint venture brands can acknowledge their strengths and weaknesses, adapt to market changes, and improve their brand image and product quality, they may find a new position in the market.
Of course, in order to rise again in the competitive Chinese market, joint venture brands also need to have long-term plans and preparation. This requires joint venture brands to continuously learn and innovate, improve brand image and product quality, and meet consumer needs and expectations.
In conclusion, how can veteran joint venture brands make themselves respectable in the face of market changes and declining brand image requires courage and determination. It also requires facing the reality of market changes and brand image decline. By continuously learning and innovating, improving brand image and product quality, joint venture brands can find a new position in the market.
【来源】https://www.ithome.com/0/724/954.htm
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