AI Takes Center Stage: How Ecommerce is Embracing the Power of Artificial Intelligence
The annual shopping frenzy is in full swing, and this year, there’s anew star in the show: artificial intelligence (AI). Ecommerce platforms and merchants alike are leveraging AI to refine their operations and optimize their strategies, turning the shopping extravaganza into ashowcase for AI’s growing influence on the industry.
This year’s AICon Global Artificial Intelligence Development and Application Conference, scheduled for December 13th and 14th in Beijing, will delve deep into this exciting evolution. Leading experts from companies like JD.com, Alibaba, Kuaishou, Xiaomi, and NIO will share their insights on how AI and large language models are transformingthe ecommerce landscape.
AI: Beyond Efficiency, Towards Innovation
AI is no longer just a tool for boosting efficiency; it’s becoming a driving force for innovation in ecommerce. JD.com’s Chief Technology Officer,Wang Yikun, will present a keynote titled Exploring the Application of Large Models in Marketing Intelligence Cultivation and Sales Assistant Fields. Wang will discuss how AI large models, combined with multi-modal capabilities, are revolutionizing traditional marketing by enabling intelligent cultivation and efficient conversion for businesses. He will also showcase how JD.comis leveraging AI to seamlessly integrate large models with Customer Data Platforms (CDP) and Customer Relationship Management (CRM) systems, empowering sales teams to achieve significant improvements in marketing effectiveness and drive revenue growth.
Optimizing Operations for Competitive Edge
Behind the scenes of every ecommerce platform, operational efficiency is crucial for success.Yuan Shouchao, Head of Operation Platform/Research and Development at Kuaishou Ecommerce Technology Department, will present Application Practices of Large Models in Ecommerce B-End, highlighting how Kuaishou is using AI to enhance its B-end operations. Yuan will discuss how large models are being implemented in real-world scenarios,such as large-scale operations and efficiency improvements. He will also elaborate on the technical architecture behind these applications, emphasizing how Kuaishou ensures rapid delivery and addresses the diverse needs of various scenarios.
Navigating the Global Ecommerce Landscape
The global ecommerce market is expanding rapidly, presenting unique challenges for cross-borderbusinesses. Ding Huping, Head of AI Business Intelligent Computing at Alibaba International, will present Model Service Optimization Practices in Cross-Border Ecommerce Scenarios. Ding will discuss how AI model services are being optimized to overcome the geographical, linguistic, and cultural barriers inherent in cross-border ecommerce. He will focus on how AIis enhancing efficiency in resource management, task scheduling, and model inference for cross-border platforms.
AI in Motherhood: A New Frontier
Even the niche market of mother and baby products is embracing the power of AI. Wang Hailong, CTO of Kidswant, will present KidsGPT: Application and Innovationin the Mother and Baby Industry. Wang will highlight how Kidswant is leveraging AI, particularly its self-developed KidsGPT large language model, to improve user experience and business operations in the mother and baby sector. His presentation will showcase the innovative ways KidsGPT is being used to enhance customer engagement and streamline business processeswithin the industry.
Conclusion
AI is no longer a futuristic concept; it’s a tangible force shaping the present and future of ecommerce. The AICon conference will provide a platform for industry leaders to share their insights, showcase groundbreaking applications, and discuss the evolving role of AI in driving innovation and growth within the ecommercesector. As AI continues to evolve, its impact on the way we shop and sell is only going to become more profound.
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