Apple’s iPhone 16 Faces Sales Ban in Indonesia Over Investment Pledge Failure
Jakarta, Indonesia – Apple’s highly anticipated iPhone 16 series,launched nearly a month ago, has yet to hit the Indonesian market. This delay stems from the iPhone 16’s failure to secure the necessary TKDN certification,according to Indonesian Industry Minister Agus Gumiwang.
The minister explained that while Apple previously obtained the required certification, it has since expired. Furthermore,the company has failed to fulfill its investment commitments, leading the Indonesian government to demand a renewed certification and further investment before allowing iPhone 16 sales in the country.
The TKDN certification, which mandates the use of locally produced componentsin goods and services, requires a minimum domestic content rate of 40% for approval. Apple’s previous certification was granted through a program that allows companies to achieve certification by developing apps or creating innovative products within Indonesia.However, Minister Gumiwang stated that Apple has not met its investment obligations under this program.
The TKDN certification extension is pending further investment from Apple, he said, adding that Apple’s actual investment of 1.48 trillion Indonesian Rupiah (approximately $671 million) falls short ofits promised total investment of 1.71 trillion Rupiah.
According to Indonesia’s 2017 Minister of Industry Regulation No. 29, there are three ways to obtain TKDN certification for products like mobile phones, handheld computers, and tablets: domestic production, app development within the country,or innovation creation within Indonesia. Apple’s current situation highlights the importance of fulfilling investment commitments for companies seeking to operate in the Indonesian market.
This development underscores the growing trend of governments prioritizing local investment and production as a means of boosting domestic economies and fostering technological development. Apple’s failure to meet its obligations inIndonesia could serve as a cautionary tale for other multinational companies seeking to enter emerging markets.
References:
- IT之家. (2024, October 11). 因未满足投资承诺，苹果 iPhone 16 在印尼面临销售禁令. IT之家. Retrieved from https://www.ithome.com/0/666/388.htm
- Indonesian Ministry of Industry. (2017). Minister of Industry Regulation No. 29 of 2017. Retrieved from https://jdih.kemenperin.go.id/
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